Analysis of the Current Status, Challenges, and Countermeasures in Cold-Chain Logistics and Distribution under the New Retail Model
In recent years, online consumption and demand for on-demand retail have continued to grow. New retail models such as Hema Fresh, Dingdong Maicai, and community group buying have rapidly gained popularity, effectively breaking the time and space constraints of traditional fresh food consumption and bringing great convenience to residents’ lives. Cold chain logistics and distribution are the core components for ensuring the quality of fresh products and supporting the development of new retail; however, their overall development level remains relatively lagging, becoming a key factor constraining the industry’s quality improvement and upgrading. This article examines the current state of cold chain logistics and distribution in the new retail sector, analyzes its prominent issues, and proposes targeted improvement strategies to promote the sustainable development of new retail cold chain logistics and distribution.
References
- Jiao, P., Yang, J., Guo, C., et al. (2025). A study on consumer shopping experience and satisfaction under the new retail model. Modernization of Shopping Malls, (19), 32-34.
- Zhang, Y. (2023). A study on the site selection of cold chain logistics distribution centers for fresh agricultural products in the context of new retail. North China University of Technology.
- Ma, X., Dai, Y., Qi, M. (2025). Food safety management strategies for chain convenience stores under the new retail model. Quality and Certification, (07), 74-77.
- Wu, B., Lan, C. (2025). Cold chain logistics distribution models and collaborative mechanisms for urban fresh agricultural product e-commerce. Modernization of Shopping Malls, (20), 80-82.