Terminology Management and Identity Construction from the Perspective of Corporate Prestige Planning

Jiarui Chen

doi:10.62051/ajmse.v1n7.03

Terminology Management and Identity Construction from the Perspective of Corporate Prestige Planning

Jiarui Chen

Academic Journal of Management Science and Engineering, (2026), Vol.1, No.7, pp.26-37

Published: October 12, 2026

DOI: 10.62051/ajmse.v1n7.03

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Abstract

As Chinese new energy vehicle (NEV) enterprises transition from “product export” to “brand export,” the strategic use of language to construct a respected international identity has become crucial. Grounded in Terminology Planning and Corporate Prestige Planning, this study conducts a corpus-assisted critical discourse analysis of NIO’s 2024 Environmental, Social, and Governance (ESG) Report. The analysis reveals that NIO systematically employs terminology management strategies—such as renaming, neologism creation, and the intellectualization of technical systems—to discursively construct its unique “User Enterprise” identity. Furthermore, by engaging in global standard-setting, NIO elevates its terminology management to macro-level prestige planning, accumulating symbolic capital and enhancing its international discourse power. The study concludes that terminology serves as a strategic corporate asset, offering actionable insights for Chinese enterprises seeking to enhance their global influence through proactive language management.

Keywords: Corporate Prestige Planning, Terminology Management, New Energy Vehicles (NEVs), Identity Construction

APA Citation: Jiarui Chen (2026). Terminology Management and Identity Construction from the Perspective of Corporate Prestige Planning. Academic Journal of Management Science and Engineering, 1(7), 26-37. https://doi.org/10.62051/ajmse.v1n7.03

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